Superbike Factory Appoints Administrators - Our Thoughts.
18/07/2026The recent news that Superbike Factory have appointed administrators is a shock to us all. Naturally, questions have been raised surrounding the overall state of the industry, so we wanted to share our thoughts. First and foremost, our thoughts are with everyone directly affected. Behind every dealership are passionate people who have dedicated their careers to motorcycling, and we sincerely hope that employees, customers, suppliers and partners find certainty and support in the weeks ahead. The UK motorcycle industry is a tight-knit community, and while we compete, we all have the same goal - to grow the number of bikers on the road and to help customers find their dream bikes.
We've already spoken to customers asking whether the recent Superbike Factory news affects other motorcycle dealers. We'd like to reassure both existing and prospective customers that we are an independent motorcycle dealership and continue to operate exactly as normal. While the news will inevitably have an effect on the market, we're still continuing to buy, sell and deliver bikes nationwide.
We wish everyone affected by the current situation the very best, and we remain optimistic about the future of the UK motorcycle industry. The passion for riding has always been stronger than any individual business, and we're proud to continue serving riders across the country.
